We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.
Jonathan IveWe make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
Jonathan IveObjects and their manufacture are inseparable, you understand a product if you understand how it's made.
Jonathan IveThe best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
Jonathan Ive