The computer industry is creatively bankrupt.

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.

Titles or organizational structures, that’s not the lens through which we see our peers.

We don't do focus groups - that is the job of the designer.

The best ideas start as conversations.

It's very easy to make something that is new. So we are trying to make things that are better.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.