I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

When something exceeds your ability to understand how it works, it sort of becomes magical.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Simplification is one of the most difficult things to do.

Titles or organizational structures, that’s not the lens through which we see our peers.