There are a thousand no's for every yes.
It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
It feels like each time we are beginning at the beginning, in a really exciting way.
The nature of having ideas and creativity is incredibly inspiring.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.