When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

We don't do focus groups - that is the job of the designer.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

The absence of clutter is just a clutter-free product. That's not simple.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.