When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

It's very easy to make something that is new. So we are trying to make things that are better.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

The most important thing is that you actually care, that you do something to the very best of your ability