It's very easy to make something that is new. So we are trying to make things that are better.

Its difficult to do something radically new, unless you are at the heart of a company.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

If something is not good enough, stop doing it.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.