It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.
Jonathan IveThe best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.
Jonathan IveI think subconsciously people are remarkably discerning. I think that they can sense care.
Jonathan IveYou have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Jonathan Ive