At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

There are 9 rejected ideas for every idea that works.

There's no other product that changes function like the computer.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

A beautiful product that doesn't work very well is ugly.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.