A beautiful product that doesn't work very well is ugly.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.

A small change at the beginning of the design process defines an entirely different product at the end.

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.