If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

The word design is everything and nothing. The design and the product itself are inseparable.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

It's very easy to make something that is new. So we are trying to make things that are better.

To do something innovative means that you reject reason.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.