If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

We're very genuinely designing the best products that we can for people.

There are a thousand no's for every yes.

Simplicity is somehow essentially describing the purpose and place of an object and product.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

There's no learning without trying lots of ideas and failing lots of times.

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.