If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

Apple stood for something and had a reason for being that wasn't just about making money.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.