That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.
Jonathan IveAs consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
Jonathan IveThe more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.
Jonathan IveA small change at the beginning of the design process defines an entirely different product at the end.
Jonathan Ive