The absence of clutter is just a clutter-free product. That's not simple.
We shouldn't be afraid to fail- if we are not failing we are not pushing.
A beautiful product that doesn't work very well is ugly.
Simplicity is somehow essentially describing the purpose and place of an object and product.
Goal we've always had for design at Apple is to create solutions that are inevitable.
Objects and their manufacture are inseparable, you understand a product if you understand how it's made.