There's no other product that changes function like the computer.

Simplification is one of the most difficult things to do.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

The best ideas start as conversations.

Simplicity is somehow essentially describing the purpose and place of an object and product.

We don't do focus groups - that is the job of the designer.