What we make testifies who we are. People can sense care and can sense carelessness.

It's very easy to be different, but very difficult to be better.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

Different and new is relatively easy. Doing something thats genuinely better is very hard.