What we make testifies who we are. People can sense care and can sense carelessness.

There are 9 rejected ideas for every idea that works.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

We shouldn't be afraid to fail- if we are not failing we are not pushing.

There's no other product that changes function like the computer.