We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

It's very easy to make something that is new. So we are trying to make things that are better.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

A small change at the beginning of the design process defines an entirely different product at the end.

Simplification is one of the most difficult things to do.

The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.