That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.

It's very easy to make something that is new. So we are trying to make things that are better.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

What we make testifies who we are. People can sense care and can sense carelessness.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

We say no to a lot of things so we can invest an incredible amount of care on what we do.