That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

We try to solve very complicated problems without letting people know how complicated the problem was.

It's very easy to be different, but very difficult to be better.

A lot of what we are doing is getting design out of the way.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

We don't do focus groups - that is the job of the designer.