That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Really great design is hard. Good is the enemy of great.

Apple stood for something and had a reason for being that wasn't just about making money.

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.

If something is not good enough, stop doing it.

Apple's Jony Ive describes his "fanatical" approach to design in new interview