That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

We don't do focus groups - that is the job of the designer.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

Its difficult to do something radically new, unless you are at the heart of a company.

Very often design is the most immediate way of defining what products become in people's minds.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.