That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

Its difficult to do something radically new, unless you are at the heart of a company.

Apple's Jony Ive describes his "fanatical" approach to design in new interview

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

There are 9 rejected ideas for every idea that works.