That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

The memory of how we work will endure beyond the products of our work.

The goal of Apple is not to make money but to make really nice products, really great products.

I discovered at an early age that all I've ever wanted to do is design.

I think subconsciously people are remarkably discerning. I think that they can sense care.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.