Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

The absence of clutter is just a clutter-free product. That's not simple.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.