We shouldn't be afraid to fail- if we are not failing we are not pushing.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

A beautiful product that doesn't work very well is ugly.

There are 9 rejected ideas for every idea that works.