I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.
Simplicity is somehow essentially describing the purpose and place of an object and product.
We don't do focus groups - that is the job of the designer.
If you are truly innovating, you don't have a prototype you can refer to.
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.