We shouldn't be afraid to fail- if we are not failing we are not pushing.

As a kid, I remember taking apart whatever I could get my hands on.

Apple was very close to bankruptcy and to irrelevance [but] you learn a lot about life through death, and I learnt a lot about vital corporations by experiencing a non-vital corporation. You would have thought that, when what stands between you and bankruptcy is some money, your focus would be on making some money, but that was not [Steve Jobs’] preoccupation. His observation was that the products weren’t good enough and his resolve was, we need to make better products. That stood in stark contrast to the previous attempts to turn the company around.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

There are 9 rejected ideas for every idea that works.

Titles or organizational structures, that’s not the lens through which we see our peers.