The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
The best ideas start as conversations.
As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.
To design something really new and innovative you have to reject reason.
What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.