A small change at the beginning of the design process defines an entirely different product at the end.
We shouldn't be afraid to fail- if we are not failing we are not pushing.
I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.
Apple's Jony Ive describes his "fanatical" approach to design in new interview
People's interest is in the product, not in its authorship.
We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.