I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

It feels like each time we are beginning at the beginning, in a really exciting way.

We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.

There's no other product that changes function like the computer.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

The quest for simplicity has to pervade every part of the process. It really is fundamental.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.