As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

Really great design is hard. Good is the enemy of great.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

There are a thousand no's for every yes.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

It's very easy to make something that is new. So we are trying to make things that are better.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.