People's interest is in the product, not in its authorship.

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

The word design is everything and nothing. The design and the product itself are inseparable.

What we don't include is as important as what we do include.

Really great design is hard. Good is the enemy of great.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.