People's interest is in the product, not in its authorship.

The most important thing is that you actually care, that you do something to the very best of your ability

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

Goal we've always had for design at Apple is to create solutions that are inevitable.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.