I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

With the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isn’t going to work.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Simplicity is really hard.

I discovered at an early age that all I've ever wanted to do is design.

There's no learning without trying lots of ideas and failing lots of times.

The quest for simplicity has to pervade every part of the process. It really is fundamental.