I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

There are 9 rejected ideas for every idea that works.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.