I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

It's very easy to make something that is new. So we are trying to make things that are better.

The memory of how we work will endure beyond the products of our work.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

People's interest is in the product, not in its authorship.