There are a thousand no's for every yes.

Apple stood for something and had a reason for being that wasn't just about making money.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

To do something innovative means that you reject reason.

Simplicity is really hard.

We try to solve very complicated problems without letting people know how complicated the problem was.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.