I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

What we don't include is as important as what we do include.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

To design something really new and innovative you have to reject reason.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.