I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

To do something innovative means that you reject reason.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

If you are truly innovating, you don't have a prototype you can refer to.