I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

The nature of having ideas and creativity is incredibly inspiring.

Being superficially different is the goal of so many of the products we see... rather than trying to innovate and genuinely taking the time, investing the resources and caring enough to try and make something better.