But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

It feels like each time we are beginning at the beginning, in a really exciting way.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

To do something innovative means that you reject reason.