The word design is everything and nothing. The design and the product itself are inseparable.
Design is a word that's come to mean so much that it's also a word that has come to mean nothing.
What we don't include is as important as what we do include.
Perhaps I'd like to design cars, but I don't think I'd be much good at it.
A lot of what we are doing is getting design out of the way.
I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.