But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

There are 9 rejected ideas for every idea that works.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Simplicity is somehow essentially describing the purpose and place of an object and product.

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

Very often design is the most immediate way of defining what products become in people's minds.