If something is not good enough, stop doing it.
Simplicity is really hard.
What we make testifies who we are. People can sense care and can sense carelessness.
We say no to a lot of things so we can invest an incredible amount of care on what we do.
Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.