It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

A small change at the beginning of the design process defines an entirely different product at the end.

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

Really great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.

Simplification is one of the most difficult things to do.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.