Goal we've always had for design at Apple is to create solutions that are inevitable.

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

Simplicity is not the absence of clutter.

What we make testifies who we are. People can sense care and can sense carelessness.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.