It's very easy to be different, but very difficult to be better.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

Goal we've always had for design at Apple is to create solutions that are inevitable.

We try to solve very complicated problems without letting people know how complicated the problem was.

I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.