Objects and their manufacture are inseparable, you understand a product if you understand how it's made.
Jonathan IveMaking the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!
Jonathan IveDesign is a word that's come to mean so much that it's also a word that has come to mean nothing.
Jonathan IveMy father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
Jonathan Ive