The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

The goal of Apple is not to make money but to make really nice products, really great products.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

Simplification is one of the most difficult things to do.

Simplicity is somehow essentially describing the purpose and place of an object and product.

Making the solution seem so completely inevitable and obvious, so uncontrived and natural - it's so hard!