The best design explicitly acknowledges that you cannot disconnect the form from the material - the material informs the form.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

The best ideas start as conversations.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.