There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

A small change at the beginning of the design process defines an entirely different product at the end.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

What we make testifies who we are. People can sense care and can sense carelessness.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.