There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

It's very easy to make something that is new. So we are trying to make things that are better.

People's interest is in the product, not in its authorship.

It feels like each time we are beginning at the beginning, in a really exciting way.

We don't do focus groups - that is the job of the designer.