There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

A lot of what we are doing is getting design out of the way.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.