The word design is everything and nothing. The design and the product itself are inseparable.
Jonathan IveI am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.
Jonathan IveIt became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.
Jonathan IveThe most important thing is that you actually care, that you do something to the very best of your ability
Jonathan Ive