When something exceeds your ability to understand how it works, it sort of becomes magical.

It feels like each time we are beginning at the beginning, in a really exciting way.

We try to solve very complicated problems without letting people know how complicated the problem was.

The best ideas start as conversations.

Simplicity is really hard.

There are 9 rejected ideas for every idea that works.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.