When something exceeds your ability to understand how it works, it sort of becomes magical.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

As a kid, I remember taking apart whatever I could get my hands on.

There's no other product that changes function like the computer.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.