I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

Simplification is one of the most difficult things to do.

The nature of having ideas and creativity is incredibly inspiring.

Very often design is the most immediate way of defining what products become in people's minds.

Simplicity is not the absence of clutter.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

I think subconsciously people are remarkably discerning. I think that they can sense care.