I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

It's very easy to be different, but very difficult to be better.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.

We're very genuinely designing the best products that we can for people.

A small change at the beginning of the design process defines an entirely different product at the end.

What we don't include is as important as what we do include.