I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

I think subconsciously people are remarkably discerning. I think that they can sense care.

Simplicity is somehow essentially describing the purpose and place of an object and product.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

Simplicity is not the absence of clutter, that's a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That's not simple.