Iโm always focussed on the actual work, and I think thatโs a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan IveOne of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.
Jonathan IveWhen our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
Jonathan IveIn our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.
Jonathan Ive