Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.
Jonathan IveMy father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.
Jonathan IveDifferent and new is relatively easy. Doing something thats genuinely better is very hard.
Jonathan IveApple stood for something and had a reason for being that wasn't just about making money.
Jonathan Ive