A small change at the beginning of the design process defines an entirely different product at the end.

When something exceeds your ability to understand how it works, it sort of becomes magical.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

What we make testifies who we are. People can sense care and can sense carelessness.

Simplicity is not the absence of clutter.

We shouldn't be afraid to fail- if we are not failing we are not pushing.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.