A small change at the beginning of the design process defines an entirely different product at the end.

The absence of clutter is just a clutter-free product. That's not simple.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

If you are truly innovating, you don't have a prototype you can refer to.

Simplicity is not the absence of clutter.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

Titles or organizational structures, that’s not the lens through which we see our peers.