A small change at the beginning of the design process defines an entirely different product at the end.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.

Titles or organizational structures, that’s not the lens through which we see our peers.

True simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.

Designing and developing anything of consequence is incredibly challenging.

We don't do focus groups - that is the job of the designer.

The most important thing is that you actually care, that you do something to the very best of your ability