A small change at the beginning of the design process defines an entirely different product at the end.

One of the hallmarks of the team is this sense of looking to be wrong. It's the inquisitiveness, and sense of exploration. It's about being excited to be wrong, because then you've discovered something new.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

The absence of clutter is just a clutter-free product. That's not simple.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

The word design is everything and nothing. The design and the product itself are inseparable.