We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
Apple stood for something and had a reason for being that wasn't just about making money.
Apple's Jony Ive describes his "fanatical" approach to design in new interview
There's no learning without trying lots of ideas and failing lots of times.
Simplicity is not the absence of clutter.
We shouldn't be afraid to fail- if we are not failing we are not pushing.