We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.

People's interest is in the product, not in its authorship.

I’m always focussed on the actual work, and I think that’s a much more succinct way to describe what you care about than any speech I could ever make.

The design process is about designing and prototyping and making. When you separate those, I think the final result suffers.

As consumers we are incredibly discerning, we sense where has been great care in the design, and when there is cynicism and greed.

There are a thousand no's for every yes.

We’re keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. We’re very genuinely designing the best products that we can for people.