I think itโs a wonderful view that care was important โ but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products youโre going to make.
Jonathan IveThere's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.
Jonathan IveIt's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.
Jonathan Ive