It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

The best ideas start as conversations.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

There are 9 rejected ideas for every idea that works.

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.