When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.
Jonathan IveReally great design is hard. Good is the enemy of great. Competent design is not too much of a stretch. But if you are trying to do something new, you have challenges on so many axes.
Jonathan IveTrue simplicity is, well, you just keep on going and going until you get to the point where you go... Yeah, well, of course.
Jonathan Ive