We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
Jonathan IveWeโre surrounded by anonymous, poorly made objects. Itโs tempting to think itโs because the people who use them donโt care - just like the people who make them. But what weโve shown is that people do care. Itโs not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.
Jonathan IveI get an incredible thrill and satisfaction from seeing somebody with Appleโs tell-tale white earbuds. But Iโm constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
Jonathan IveIn our quest to quickly make three-dimensional objects, we can miss out on the experience of making something that helps give us our first understandings of form and material, of the way a material behaves--'I press too hard here, and it breaks here' and so on. Some of the digital rendering tools are impressive, but it's important that people still really try and figure out a way of gaining direct experience with the materials.
Jonathan Ive