We’re surrounded by anonymous, poorly made objects. It’s tempting to think it’s because the people who use them don’t care - just like the people who make them. But what we’ve shown is that people do care. It’s not just about aesthetics. They care about things that are thoughtfully conceived and well made. We make and sell a very, very large number of (hopefully) beautiful, well-made things. our success is a victory for purity, integrity - for giving a damn.

The computer industry is creatively bankrupt.

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

The absence of clutter is just a clutter-free product. That's not simple.

A beautiful product that doesn't work very well is ugly.