Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

A small change at the beginning of the design process defines an entirely different product at the end.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

There's no learning without trying lots of ideas and failing lots of times.

Apple stood for something and had a reason for being that wasn't just about making money.

The more I learnt about this cheeky - almost rebellious - company, the more it appealed to me, as it unapologetically pointed to an alternative in a complacent and creatively bankrupt industry. Apple stood for something and had reason for being that wasn't just about making money.

The computer industry is creatively bankrupt.