Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

There's no other product that changes function like the computer.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

One thing most people don't know is that Steve Jobs is an exceptional designer.

When something exceeds your ability to understand how it works, it sort of becomes magical.

It's very easy to make something that is new. So we are trying to make things that are better.

What we make testifies who we are. People can sense care and can sense carelessness.