Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

It feels like each time we are beginning at the beginning, in a really exciting way.

We're very genuinely designing the best products that we can for people.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Apple stood for something and had a reason for being that wasn't just about making money.

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.