We're very genuinely designing the best products that we can for people.

There's an applied style of being minimal and simple, and then there's real simplicity. This looks simple, because it really is.

I think subconsciously people are remarkably discerning. I think that they can sense care.

The most important thing is that you actually care, that you do something to the very best of your ability

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

My father was a very good craftsman. He made furniture, he made silverware and he had an incredible gift in terms of how you can make something yourself.