Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

Very often design is the most immediate way of defining what products become in people's minds.

I am keenly aware that I benefit from a wonderful tradition in the UK of designing and making.

We don't do focus groups - that is the job of the designer. It's unfair to ask people who don't have a sense of the opportunities of tomorrow from the context of today to design.

When something exceeds your ability to understand how it works, it sort of becomes magical.

We don't do focus groups - that is the job of the designer.

We are really pleased with our revenues but our goal isn't to make money. It sounds a little flippant, but it's the truth. Our goal and what makes us excited is to make great products. If we are successful people will like them and if we are operationally competent, we will make money.