Very often design is the most immediate way of defining what products become in people's minds.
Jonathan IveWhen you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.
Jonathan IveIโm always focussed on the actual work, and I think thatโs a much more succinct way to describe what you care about than any speech I could ever make.
Jonathan Ive