There are 9 rejected ideas for every idea that works.
We try to solve very complicated problems without letting people know how complicated the problem was.
I get an incredible thrill and satisfaction from seeing somebody with Apple’s tell-tale white earbuds. But I’m constantly haunted by thoughts of, is it good enough? Is there any way we could have made it better?
There's no learning without trying lots of ideas and failing lots of times.
If you are truly innovating, you don't have a prototype you can refer to.
At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.