Simplicity is somehow essentially describing the purpose and place of an object and product.

I left London in 1992, but I'm there 3-4 times a year, and love visiting.

We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.

There are a thousand no's for every yes.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

I figured out some basic stuff: that form and colour defines your perception of the nature of an object, whether or not it is intended to.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.