It became an exercise to reduce and reduce, but it makes it easier to build an easier for people to work with.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

But one of the things that really irritates me in products is when I'm aware of designers wagging their tails in my face.

If you are truly innovating, you don't have a prototype you can refer to.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.