We say no to a lot of things so we can invest an incredible amount of care on what we do.

A small change at the beginning of the design process defines an entirely different product at the end.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?

The word design is everything and nothing. The design and the product itself are inseparable.

There are 9 rejected ideas for every idea that works.

We say no to a lot of things so we can invest an incredible amount of care on what we do.

It's very easy to be different, but very difficult to be better.