When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

I think it’s a wonderful view that care was important – but I think you can make a one-off and not care and you can make a million of something and care. Whether you really care or not is not driven by how many of the products you’re going to make.

When our tools are broken, we feel broken. And when somebody fixes one, we feel a tiny bit more whole.

Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you're not aware really of the solution.

A lot of what we are doing is getting design out of the way.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

If you are truly innovating, you don't have a prototype you can refer to.