When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.

That's an interesting thing about an object. One object speaks volumes about the company that produced it and its values and priorities.

Perhaps I'd like to design cars, but I don't think I'd be much good at it.

It's very easy to make something that is new. So we are trying to make things that are better.

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

It's one of the curses of designing that when you look at anything, you're constantly thinking, Why? Why - why was it designed like that, and not like this?