We make and sell a very, very large number of (hopefully) beautiful, well-made things. Our success is a victory for purity, integrity - for giving a damn.
Jonathan IveThe quest for simplicity has to pervade every part of the process. It really is fundamental.
Jonathan IveWith the early prototypes, I held the phone to my ear and my ear [would] dial the number. You have to detect all sorts of ear-shapes and chin shapes, skin colour and hairdo... that was one of just many examples where we really thought, perhaps this isnโt going to work.
Jonathan IveThe word design is everything and nothing. The design and the product itself are inseparable.
Jonathan IveWeโre keenly aware that when we develop and make something and bring it to market that it really does speak to a set of values. And what preoccupies us is that sense of care, and what our products will not speak to is a schedule, what our products will not speak to is trying to respond to some corporate or competitive agenda. Weโre very genuinely designing the best products that we can for people.
Jonathan Ive