What I love about the creative process, and this may sound naive, but it is this idea that one day there is no idea, and no solution, but the next day there is an idea. I find that incredibly exciting and conceptually actually remarkable.

Objects and their manufacture are inseparable, you understand a product if you understand how it's made.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

Different and new is relatively easy. Doing something thats genuinely better is very hard.

Simplification is one of the most difficult things to do.

What we don't include is as important as what we do include.

There are 9 rejected ideas for every idea that works.