The word design is everything and nothing. The design and the product itself are inseparable.
We shouldn't be afraid to fail- if we are not failing we are not pushing.
The most important thing is that you actually care, that you do something to the very best of your ability
We're very genuinely designing the best products that we can for people.
We don't do focus groups - that is the job of the designer.
It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.