A lot of what we are doing is getting design out of the way.

I discovered at an early age that all I've ever wanted to do is design.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

I think subconsciously people are remarkably discerning. I think that they can sense care.

We try to solve very complicated problems without letting people know how complicated the problem was.

I think there is a profound and enduring beauty in simplicity; in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter and ornamentation. It's about bringing order to complexity.

At the start of the process the idea is just a thought - very fragile and exclusive. When the first physical manifestation is created everything changes. It is no longer exclusive, now it involves a lot of people.