The word design is everything and nothing. The design and the product itself are inseparable.

Design is a word that's come to mean so much that it's also a word that has come to mean nothing.

When something exceeds your ability to understand how it works, it sort of becomes magical.

The word design is everything and nothing. The design and the product itself are inseparable.

I discovered at an early age that all I've ever wanted to do is design.

It's actually a rare and precious thing to discover what it is you love to do, and I encourage you to remain unapologetically consumed by it. Be faithful to your gift and very confident in its value.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.