The word design is everything and nothing. The design and the product itself are inseparable.

That's just tragic, that you can spend four years of your life studying the design of three dimensional objects and not make one.

If something is going to be better, it is new, and if it's new you are confronting problems and challenges you don't have references for.

It's just easier to talk about product attributes that you can measure with a number. Focus on price, screen size, that's easy. But there's a more difficult path, and that's to make better products, ones where maybe you can't measure their value empirically.

So much of what we try to do is get to a point where the solution seems inevitable: you know, you think "of course it's that way, why would it be any other way?" It looks so obvious, but that sense of inevitability in the solution is really hard to achieve.

When you're trying to solve a problem on a new product type, you become completely focused on problems that seem a number of steps removed from the main product. That problem solving can appear a little abstract, and it is easy to lose sight of the product.

A beautiful product that doesn't work very well is ugly.