There is no need for propaganda to be rich in intellectual content.

Should the German people lay down their arms, the Soviets... would occupy all eastern and south-eastern Europe, together with the greater part of the [German] Reich. All over this territory, which would be of an enormous extent, an iron curtain would at once descend.

The money pigs of capitalist democracy: Money has made slaves of us. Money is the curse of mankind. It smothers the seed of everything great and good. Every penny is sticky with sweat and blood.

Photography today is accomplishing a lofty mission in which every German should collaborate by buying a camera. The German people is ahead of every other in the technical domain and, thanks to its exceptional qualities, the small camera has conquered the whole world... Much is at stake here from the point of view of popular consumer goods and, furthermore, photography has a particularly important political role to play. (Addressing the Berlin Photography Fair, 1933)

Propaganda is not an end in itself, but a means to an end. If the means achieves the end then the means is good... the new Ministry has no other aim than to unite the nation behind the ideal of the national revolution.

A lie told once remains a lie but a lie told a thousand times becomes the truth

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.