To be a socialist means to let the ego serve the neighbour, to sacrifice the self for the whole. In its deepest sense socialism equals service. The individual refrains and the commonwealth demands.
Joseph GoebbelsThe essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.
Joseph GoebbelsThere was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to the stronger, and this will always be "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth was unimportant and entirely subordinate to tactics and psychology.
Joseph Goebbels