...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

If you tell a lie long enough, it becomes the truth.

Propaganda is not an end in itself, but a means to an end. If the means achieves the end then the means is good... the new Ministry has no other aim than to unite the nation behind the ideal of the national revolution.

A thousand years hence, every German will speak with awe of Stalingrad and remember that it was there that Germany put the seal on her victory.

The masses need something that will give them a thrill of horror.

The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.

The English follow the principle that when one lies, it should be a big lie, and one should stick to it.