...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.

If the German people lay down their arms the whole of Eastern and Southern Europe, together with the Reich, will come under Russian occupation. Behind an iron curtain mass butcheries of people would begin.

Man is and remains an animal.Here a beast of prey, there a housepet, but always an animal.

If we are attacked we can only defend ourselves with guns not with butter.

The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

A media system wants ostensible diversity that conceals an actual uniformity

The experience of the individual has become the experience of the people, thanks solely to the camera.