Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
Joshua FerrisThe whole time I was writing, I had to fight my normal inclination to be funny, to sort of patch humor in, in order to convey all of the disruptions of the disease to the family dynamic, the loss of individuality, the impact on professional life, and the sanity of the main character. Of course, that's not to say it never sneaks in; there's some black comedy in there, like when he shows up to court wearing a bicycle helmet and won't take it off.
Joshua FerrisNames generate meaning in a short amount of space โ they provoke thoughts, questions. That's something I like doing. Of course, you have to be careful. Sometimes it can alienate the reader, it can be another level of mediation, to make a character carry the great burden of a metaphoric name. The character can be a device before he or she becomes a person, and that can be a bad thing for a writer who wants to offer up a kind of emotional proximity in the work. It's a constant struggle, the desire to be playful and the desire to communicate on some very stark emotional level.
Joshua FerrisOne thing that I discovered about myself is I really don't like traveling. I feel like it's a terrible personal failing, but I was so satisfied to arrive at the conclusion.
Joshua FerrisI don't actually think of the internet as the bad guy. I think of the internet as doing a hell of a lot of wonderful, fascinating, interesting things. A lot of information that's exchanged on the internet is extremely useful, and every once in a while it percolates up to knowledge. Wisdom is far harder to come by.
Joshua Ferris